Campaigns

Campaign to encourage young people to obtain a diploma

BACK-TO-SCHOOL 2024-2025: A REGIONAL COMMUNICATION CAMPAIGN TO ENCOURAGE YOUNG PEOPLE TO OBTAIN A DIPLOMA

R3USSIR and Ensemble Sherbrooke are joining forces to raise awareness of the importance of graduating; whether it’s from high school, vocational training, college, or university.

Graduation has a positive impact on all aspects of someone’s life, as well as on society as a whole. With this in mind, from mid-September through mid-October, R3USSIR and Ensemble Sherbrooke will be putting out hard-hitting content to raise awareness among students and parents of the importance of graduation. The campaign works to highlight the personal and emotional benefits of attaining a diploma.

FROM MID-SEPTEMBER TO MID-OCTOBER 2024, LET’S ENCOURAGE OUR STUDENTS TO GRADUATE!

As partners, you will be invited to take part in the campaign and bring it to life across your networks. Turnkey toolkits will be created to help you to this end, among other things.

Download the infographic for more details on the campaign and start mobilizing your network now! More information to come at the end of August.

Some statistics

70.8%

of adults in the region value a high school diploma for doing well in life.

13.6%

of the working population in Estrie does not hold a diploma. This proportion is higher than in Quebec (11.8%).

67%

of projected job openings will require a qualification by 2031.

Questions?

Contact Dominique Vyboh Poirier, Communications Consultant.

dominique.vyboh.poirier@reussirestrie.ca
819 868-3100, ext. 56006

To learn more

To learn more about the campaign, download the infographic.