Campaigns
Campaign to encourage young people to obtain a diploma
BACK-TO-SCHOOL 2024-2025: A REGIONAL COMMUNICATION CAMPAIGN TO ENCOURAGE YOUNG PEOPLE TO OBTAIN A DIPLOMA
R3USSIR and Ensemble Sherbrooke are joining forces to raise awareness of the importance of graduating; whether it’s from high school, vocational training, college, or university.
Graduation has a positive impact on all aspects of someone’s life, as well as on society as a whole. With this in mind, from September 16 to November 10, 2024, R3USSIR and Ensemble Sherbrooke will be putting out hard-hitting content to raise awareness among students and parents of the importance of graduation. The campaign works to highlight the personal and emotional benefits of attaining a diploma.
Toolkit in ENGLISH
"Would you like to raise awareness among young people and their parents about the importance of obtaining their diploma? Download the campaign tools in English and share them within your network!"
Toolkit in FRENCH
"Would you like to raise awareness among young people and their parents about the importance of obtaining their diploma? Download the campaign tools in French and share them within your network!"
COSTS AND IMPACTS OF SCHOOL DROPOUT ON ECONOMIC DEVELOPMENT IN ESTRIE
School dropout has significant economic and social consequences for Estrie:
- The economic cost of school dropout is estimated at up to $1.54 billion for the region each year.
- For an individual who drops out, over the course of their career, this results in a loss of $560,668 in income compared to a person who holds a high school diploma (DES) or a vocational diploma (DEP).
As part of this diploma promotion campaign, R3USSIR has commissioned Frédéric Laurin, professor of economics at the Université du Québec à rois-Rivières and specialist in regional development, to measure the impacts of non-graduation on the socio-economic development of Estrie. More than ever, we must work together to ensure that our youth can persevere with the goal of obtaining their diploma.
Some statistics
70.8%
of adults in the region value a high school diploma for doing well in life.
13.6%
of the working population in Estrie does not hold a diploma. This proportion is higher than in Quebec (11.8%).
67%
of projected job openings will require a qualification by 2031.
We all benefit from valuing graduation!
Graduation has a positive influence on all aspects of an individual’s life, as well as on society.
For individuals, it translates into access to better jobs and improved working conditions. Employers benefit from greater innovation capacity and better talent retention. Moreover, graduation contributes to a healthier society and makes the Estrie region more attractive. And this is just a glimpse of the many benefits it brings!
Benefits of graduation for young people
- Access to a rewarding career and better professional opportunities
- Better working conditions
- A well-paid job that matches their true value
- Greater job security and stability
- Increased flexibility and versatility in the job market
- Professional autonomy
- Job satisfaction and professional fulfillment
- Greater market value in the job market
- Increased self-confidence and personal development
- A sense of making a tangible contribution to society
- Better physical and mental health
- Higher life expectancy
Benefits of graduation for employers
- Better employee and company productivity
- Greater adaptability and innovation
- Improved problem-solving abilities and increased creative potential
- Competent employees who are committed to their work
- Better health and safety in the workplace
- Happy and fulfilled employees
- Improved employee retention
- Long-term success of their company
Benefits of graduation for our region
- A healthier society (both physically and mentally)
- A lower poverty rate
- Reduced use of certain public services (e.g., social assistance)
- Fewer antisocial behaviors and a lower crime rate
- Fiscal benefits
- Better economic health
- Vitality of communities
- Greater regional attractiveness
- Etc.
Questions?
Contact Dominique Vyboh Poirier, Communications Consultant.
dominique.vyboh.poirier@reussirestrie.ca
819 868-3100, ext. 56006
